Tag: PRESENTING MERCHANDISE | Ennco Display Systems Blog

Best Selling Eyewear & Optical Displays at Vision Expo East 2018

For those of you who were not able to make it to the Vision Expo tradeshow in New York (or if you made it to the show but need a refresher) we wanted to share the products that were best sellers among the show attendees!

Delta Shelf System

The perfectly lit display! With its 10” deep shelves and inset LED light strips the Delta shelves are the perfect attention grabber! There are 2 variations to pick from; the 3-shelf option which is best when you already have lighting from above or the 4-shelf option that is a great way to illuminate all the shelves while still having a space above for marketing materials! The Delta shelves works best mounted to laminate wall panels!

Acrylic Panels

Acrylic panels make the perfect addition to any office for a feature display area or the entire space design. They are available in a wide range of standard sizes but are also customizable! Ice Cubes and Ice Panels come in frosted clear or frosted green and can be mounted directly to drywall using our aluminum finish standoff mounts or pair nicely with laminate wall panels to give you more depth and flexibility.

Countertop Frame Trays

Visual Presentation is the cornerstone of effective merchandising. Whether you are creating collections of eyewear to display under glass counters or presenting high end eyewear to your clients, our collection of suede frame trays provides the perfect arrangement.

Contact Lens Dispensing Tables

Space limitations are what we see all the time when it comes to contact dispensing. To help resolve this problem, we have combined the workhorse features of our Classic Dispensing Table with the addition of a tissue dispenser and two stainless bowls for fast and clean trials. A single drawer on the dispenser side of the table allows for any forms or aids needed in the dispensing process.

Floating Systems

Floating boxes and floating glass shelves have always been a customer favorite! They provide a great way to subtly divide a room, establish customer shopping flow, and create a unique window display that draws customers in! Our newest floating box collection is our Flight Boxes, available in many different configurations and styles including our open front concept for easy access or locking doors for theft

Rods

Our three most popular frame rods are by far the Mino, Alumina, and Seattle Slim! All three provide a clean and modern presentation to showcase frames, whether directly on the wall, on acrylic panels, or mounted to laminate panels! While the Mino and the Alumina provide the ability to lock the frames, the Seattle Slim gives the flexibility to remove nasal as you sell frames or rotate the frames to showcase temple details.

We hope you enjoyed the recap of our best sellers from the show! Visit our website www.ennco.com to purchase your own displays today!

Don’t scare away your customers!

October can be a bit “spooky”… whether it be because of Halloween, the change in weather, or the sudden realization that summer is officially over. We find ourselves being cooped up inside (especially for all of us in Seattle!), which can often lead to serious evaluation of the environment where we spend most of our time…the office!

Do you look at your space and think…that’s outdated, I should really change out that display, or why did I buy that extra line of frames? If the answer is yes, then it’s time to update your space before you scare away your customers! Ok, that’s a bit dramatic… but they will really appreciate the new look and feel of your space!

Not all changes have to be big and grandiose! Here are some small changes that can be made to liven up a space:

New Signage: Adding signage can point your patients in the right direction, making it easier and more convenient to shop and find exactly what they are looking for!

Mirrors: Mirrors are the perfect addition to any space. They help to open up the space, but also provide the perfect canvas for your customers to view your merchandise.

Feature Displays: Creating hype for new products or a specific frame line can make all the difference when trying to make the sale. So, the idea of “showcasing” with a feature display is a great way to spice things up! (Check out these great feature displays for inspiration…. Flight Boxes, Luminato, & Freestanding Displays)

If you feel it is time for a big overhaul you could consider making some of the bigger changes:

New Dispensary Design: Creating a new space for your patients to shop and your employees to work creates an exciting and refreshed environment. Need help thinking outside the box?
New Displays: Even just updating your frame boards can create the look of a new dispensary without having to redo everything and start from scratch! With the help of our new “Complete Systems” it is even easier to pick out a new look!
New Accessories: Surprisingly, new space accessories (i.e. paint, flooring, seating, lighting, etc…) can make all the difference in the overall appearance of your space. Perhaps changing the color of your walls can create just the pop you were looking for!

Changes, whether large or small, can make all the difference when it comes to the way you present your business and merchandise to your patients! And just think…now is the perfect time to make these changes as we start rolling into the busy holiday season!

THE SALES MAGIC OF DISPLAY

Display is a MarketingTool

Display is a vehicle for presenting and promoting your merchandise,
your services, and your professional image. Don’t throw a scarf into your dispensing showcase and call it “display.” That old scarf trick can literally make your frames disappear.

Display in a dispensary should have as its main impetus product definition, regardless of the cost, quality or quantity of frames in the showroom. A functioning display enhances the product directs and informs your clientele, and creates an entertaining and relaxing atmosphere in which to visit and shop.

Plan Display Time

Display in your dispensary should be easy to create, maintain, and afford. You are the designer of your own display program. Set it up so that it works for you. Support it with a budget. Invest in a display case where you can centralize your display efforts. Assign a
person to be responsible for the displays, and allow some time for general maintenance (five to eight minutes, end of day, to clean and reorganize the showroom). Schedule a comfortable and logical time for any major display changes. (It may have to be after business hours.) Make a display storage space where you can keep tools and materials and display-related paraphernalia: frameholders, seasonal trim, display risers, sign holders, and so on. You can re-use certain displays, or rotate them from one store to the other if you have more than one location. Have a file labeled “displays” where you can keep a list of your suppliers, save notes on display, and keep a record of your expenses (they are tax-deductible!).

Practice Making a Statement

Plan your displays carefully. Concentrate on a theme that ties in with your total in-store marketing strategy. Your visual statement should coordinate with your current advertising and promotional program. The display should harmonize with your decor and company image. The featured merchandise must be available (check your inventory) and your staff should be knowledgeable about the merchandise advertised in your display. Your display should reflect the style and taste of your target clientele. If you are unfamiliar with their lifestyles, simply ask them what they feel about your display. They will appreciate your interest in their opinion; you will gain insight as to what appeals to your clients; and you can determine the effectiveness of your display work.

Display is not difficult to do or undo. If your initial design doesn’t look right, simply adjust the “picture” by moving things around. Keep in mind that patience and practice will improve your skill and build up your confidence.

A beginner should proceed one step at a time. Start with a small spot display instead of taking on a window display instead of taking on a window display as your first undertaking. Concentrate on one line of frames and build a setup with materials furnished by the manufactures. In fact, utilizing the posters, point-of-purchase displays, frame cases, and logo plaques designed by the eyewear manufacturer is one of the best ways to create a display where all the components coordinate and relate to the product.

When you become more experienced, you may add ingredients to the frame display which are not purely optical, like a pair of driving gloves with some men’s sunglasses or that scarf with the women’s fashion frames, But whatever you use, make sure it coordinates with your frames in design, physical makeup, color, and character.

Product is King

Most importantly, do not upstage your frames with your displays. Keep in mind your objective: to project, enhance, and sell your merchandise-your frames, Eyewear is small, translucent, and finely detailed, and can be easily overwhelmed. if you remind yourself to “frame the frame,” that will help you control excess enthusiasm. When in doubt, keep it simple. You need not do artful display for every frame in the office. Placing frames in straight rows is acceptable. Group them according to gender, function, manufacturer, physical quality or price. Do spot displays where needed to highlight a grouping or to relieve monotony. (Hint: use your newer frames for your display set-ups. It’s better to use frames with lenses as these are closer to the finished product your patient will receive. In addition, the lenses will reflect light and add sparkle to the display.) Avoid disturbing the display you spent time and effort designing. Have duplicates available to show your patients.