Theft is often a reality for the retail industry and unfortunately the optical segment is not immune to that. Every business deals with theft in their own way, ranging from taking no action to putting every frame under lock and key. In this post, we will share a few ideas on how to avoid theft, including locking displays, increased service level, and even how your floor plan can mean the difference between theft or no theft.
There are many types of locking displays, from locking rods to locking showcases, chances are if you want a locking display you can find one that fits your needs. Locking rods have become increasingly popular in recent years, and one of our most popular locking rods is the Mino. It allows your staff to unlock an entire rod in a moments time, and yet still provides a sleek minimalist look and feel.
If rods aren’t your style there are several other options including showcases, display cabinets with back lighting, or perhaps floating window displays like our new Floating Flight Boxes or the original Floating Boxes.
With locking displays access to your merchandise is then dependent on the involvement of the staff. This created the dilemma of true valuable, is it more important to have more staff or accepting more loss from theft?
Staff Service & Education
This leads into our second suggestion for avoiding theft. In their recent post, The Optical Vision Site discusses the various ways that staff can help deter theft while creating a conducive environment for sales.
Education and training can empower the staff to be more aware of customer behavior and increase their recollection of current inventory, which in turn will allow more access for customers and increased control by the staff. As each staff member becomes more familiar with inventory they will notice what customers are interested in, allowing them to tailor their sales approach. It will also become more noticeable to the staff when something has gone missing. Frequent rearrangement and refreshing of the presentation and layout of your merchandise will also help with this (check out our post about Romanticizing Your Space!).
Design and Layout
Lastly, the physical layout of the space can be a major theft deterrent as well. Having less merchandise near the exit, putting the reception desk or an optician station near the door, or even creating an exit path that takes the customer past staff members are all simple ways to reduce the likelihood of theft. A mixture of displays, such as locking rod panels or floating display boxes, offer a secure environment with maximum exposure. Placing these more secure displays in locations that are more vulnerable (like the front door) while having other displays such as open shelves in other locations can also be effective.
These ideas can be tailored specifically for your business to create a theft deterrent environment. If you would like more ideas or help with your displays, design, or space layout contact the design team at Ennco!