Tag: Eyewear Display

Effective Space Planning | Part 3- Taking the Plunge for Your New Space

optical space design, eyewear displays, office remodel, optical office design

Effective Space Planning | Part 3- Taking the Plunge for Your New Space

Finally, we get to part 3 (of 3) in our Effective Space Planning blog series and it is time to “take the plunge” on final decisions and see your dream become a reality! In parts 1 and 2 we discussed laying the ground work for the pre-design and worked through the design process. Now we will help you through the final steps and share with you how to prepare your new space for patients!

Final Details and Production

Once your space design has been perfected to the exact look you want, your design team will compile a formal quote and approval drawings. Take your time to review all the documents they provide for you. They should include a list of your color selections, final dimensions of the fixtures, and a general layout of the space and how it will look. As we have mentioned multiple times, taking your time up front to review all information allows you to avoid costly mistakes and change orders in the future! Keep in mind, your design team should provide you with cost estimations for things outside of their scope. Things like shipping costs to move the products from their location to your new space, as well as sales tax. We include these charges in our formal quotes, but not all companies do so make sure you account for these additional fees.

After you have given your design team the green light and submitted your down payments to get the project into production it is time for you to relax! That doesn’t mean you get to completely check out, but your level of involvement on the day to day will decrease. You still need to be available for questions and we recommend you communicate with your contractor on a regular basis to stay informed on the progress of the build out. It is important to also note…things may change (and that’s ok). Delays are not uncommon at this point in the process, and often the delays are out of the hands of your design team and contractor. The city can delay projects (due to permitting) or materials can be backordered from suppliers, there are a myriad of things that can change timelines. Don’t get discouraged if this happens and know that your teams will do everything they can to make sure the project runs smoothly and on time!

Reaping the Benefits of Your New Space

Once your space has been built out and all the fixtures installed it’s time for you to put the finishing touches on! Prepare your space for frames and create the environment you want your customers to experience. A well done new or remodeled space can often lead to a 20% increase in your average selling price for eyewear, and great client experiences lead to success for your practice. Make sure to keep your frame displays organized and up to date; a clean, orderly, and well-arranged space is more conducive to sales. For our suggestions on how to set up your displays, check out Preparing Your Space for New Frames, Follow the Leader? Trends in the Industry, and The Sales Magic of Display.

We also recommend having a grand opening (or reopening) to bring your community and patients together. Events like these are a great way to create a connection with your patients that extend beyond the exam room. Your patients will appreciate the time to mingle with other patients and see your new office!

Beyond Your Finished Space

Once the build out/remodel is done it is important that you do not become complacent. It is vital that you stay up to date on your promotional materials and feature walls. Mixing things up and keeping your displays fresh will ensure your patients continue to be impressed and inspired when they visit your office.

We hope our Effective Space Planning blog series has helped you feel more confident in your upcoming (or potential) design project! We are happy to answer any questions you may have and welcome you to reach out to us!

Effective Optical Space Planning | Part 2- Realizing Your Vision

optical space design, eyewear displays, office remodel, optical office designPart 2 | Realizing Your Vision

In Part 1 (Laying the Groundwork and Setting Pre-Design Expectations) we discussed finding your dream team, creating a budget, and developing a realistic timeline to ensure your project is set up for success. In Part 2 we will be discussing the design process, realizing your vision for the space, and next steps.

Finding YOUR space!
Picking the right space for your business is a key component of being successful! Do your research when considering certain spaces or cities. Location is key…think about finding a space where you can bring in new clients, satisfy already established clients, and grow your business (even if that isn’t in your plans- you never know where the future may take you).

We recommend contacting local organizations in the cities you are considering, like City Hall or Chamber of Commerce. Organizations like these can provide you with answers to questions you have about the city, as well as share with you current listings of locations for rent/sale. It can also be a great opportunity to establish a relationship with key contacts at the city. We had a client who followed our advice and built a relationship with the Business Development group in their city, and through the relationship was able to avoid delays when issues arose in the permitting process for an existing space they were renovating.

Realizing YOUR Vision!
Once you have selected a space the real work begins. This is when you will begin working with your DREAM TEAM! As mentioned in Part 1 it is very important to pick a team you feel confident in! It is their job to help you develop your vision for the space.

Starting the design process with brainstorming sessions and “pinning” is very important. Scrolling through images of spaces you like and don’t like will help you realize the look and feel you want to create for your business. Create boards on websites like Pinterest with all your ideas! If you don’t have Pinterest, no worries! Do a quick google search for “Optical Space Design” and see what pops up! Once you find a few spaces you like, take screenshots and show your design team! At this point in the design process no idea is a “bad idea”, the more ideas the better as it will help you narrow down exactly what it is you are looking for.

After you have thoroughly browsed for ideas, the next step is to get picky and narrow down what you want for your space- this is the time to get serious. Think about things like theft deterrence (do you need it?), the amount of storage you would like to have, how many frames you want to display, etc. Thinking about these things ahead of time will save you time and money as you narrow down the design.

Developing YOUR Space
Optometry has changed in many ways over the last few years and perhaps the most important consideration to be given when designing a layout is the list of rooms you need to establish efficient process and business flow. Ask yourself things like… “How many exam lanes do I need?”, “Do I need to make special provisions for equipment?”, “How big of a break room does my staff need?”.
[Not sure which questions to ask? Check out our Design Survey for a few ideas!] Thinking about these things before you start the layout process will help you establish a general process flow that your design team can expand on. A well thought out professional space can eliminate the need to move later if sales volumes increase beyond initial expectations.

Once you have a general space layout, think about the dispensary (“sales”) environment you want to create. Keep in mind…a clean, neat, and well-arranged space is more conducive to sales. Do not try to overwhelm the space with too many frames. We could go on and on with advice on how to display frames, but for the sake of this post we will just include links to some of our other blog posts on the subject.
– Preparing Your Space for New Frames
– Follow the Leader? Trends in the Industry!
– The Sales Magic of Display
– Answers to you FAQS
– Your New Office

Your design team should meet with you to evaluate your business needs then help you decide what the most efficient flow and design for the space will be.

Drawings, Permits, and Building
After the layout has been developed and your design direction has been solidified it is time for the project to begin “on paper”. Your design team will work with you to develop drawings of the space and you will begin to see your vision become a reality. But you aren’t done just yet…next you will need to satisfy the requirements of the municipality in which you are located and the building landlord’s conditions. Requirements often include building permits, which involve an architect’s stamp and submittal to the city. Not all projects need permits. Prior to beginning your design project, it is important to check with your landlord and/or contractor to see what all is required.

Take a deep breath and don’t forget it’s about YOU!
This all can seem a bit overwhelming…rely on your dream team- they will walk you through all the necessary steps to make sure your project is a success. As a design client it is easy to lose sight of the bigger picture. All this hard work will pay off in the end; you are opening a business/or remodeling an existing space and that is exciting! Don’t forget in the hustle and bustle of it all, this really is about you. Your design team is there to help you, the contractor is there to build the space for you, the owner of the business is you.
– Be involved. It is important that you are very involved from the get-go. It may seem like a lot of time and energy up front, but it will pay off in the end.
– Think about your budget. Be realistic, know your budget and stick to it! The team you work with should work within your budget to get you the look you want without compromising the budget you have set. There are many ways to make designs more cost effective.
— Get non-locking rods vs. locking rods
— Utilize panel layering– instead of a laminate panel with an added acrylic panel and frame supports just do an acrylic panel with frame supports, or perhaps just a laminate panel with frame supports.
— Color selection/materials– choosing a “standard” color or a less expensive material can help with overall costs and often the change isn’t even noticeable!
– Take your time. Taking extra time up front and not rushing through the steps can save you countless dollars once you start building. (Your New Office).
– Stay organized. You don’t want to be the reason your project gets behind schedule. Make sure you set aside time to review drawings or communications from your design team and contractor. This is a very important part of the design process to ensure the team is building the exact space you want.

Check back in for Part 3 to learn about taking the plunge and preparing your space for business!

Effective Optical Space Planning | Part 1- Laying the Groundwork

Eyewear display, optical space design, optical space remodel, design and build, eyewear displays

Part 1 | Laying the Groundwork and Setting Pre-Design Expectations 

Almost every conversation we have with new design clients start with “Where do I begin?”. We totally get it… the design process can be a bit overwhelming for someone who has never done it before. That’s why we are here to help!

In this three-part blog series, we will discuss the main questions and concerns clients have when starting the design process.

Now let’s get started by laying the groundwork and setting realistic pre-design expectations, timelines, and budgets!

Picking your Dream Team

Choosing the right “team” to work with is one of the most important decisions you will face throughout the design and build process. You want to make sure you pick a team that sees your vision and helps you accomplish your goals, while still being able to have the “tough” conversations when your ideas might not be the best course of action.

Your dream team should consist of a banking institution for financing, a design and manufacturing team, and a general contractor. For more advice on picking the right team visit our Wanting to Create a New Space? blog post.

Solidifying Financing and Creating a Budget

Your banking institution will solidify your financing and help you come up with a realistic budget for your build out. Not having a proper budget is the single biggest mistake that anyone can make when starting the design process. The second biggest mistake is thinking you can do it cheaper than people that do it professionally all the time. After 40+ years of manufacturing and construction experience, we have seen there are too many variables to define for someone to effectively work to an unrealistically low budget. Banks that do practice loans are a great source of “logical” information for construction and fixture budgets. They see the original budgets that loans were granted for and then have the data for the actual payments made. (more in our Answers to your FAQs blog post).

Unfortunately, we don’t have a one size fits all budget calculator but there are some industry averages you can work off to give yourself an idea of ranges.

Overall you are looking at $140-$180/sq foot, but keep in mind you will want to allow for some extra wiggle room in budget. There are always costs that you don’t expect (i.e. permit submittal fees, printing fees, etc.). Again, these are just averages so do not base your entire budget off this. You will want to get estimates from each of the trades to get a better idea of budget.

Creating an Initial Timeline for your Project

Make sure your give yourself PLENTY of time to complete your project. Rushed projects are usually never done as cost effectively or as thoroughly as they could be. Throughout the project your timelines may change, but it is imperative that you have an initial timeline to work from.

Here is an example of an estimated timeline we give our clients. Just as with the budget discussion, these are just estimations and your specific project timeline may vary.

  • Initial Design: 3 – 6 weeks (dependent on your speed of approvals)
  • Permit drafting: 1 – 2 weeks
  • Permit approvals (depends on the city): 4 – 6 weeks
  • Production & Construction (typically done simultaneously)
    • Production of fixtures and casework: 6 – 8 weeks
    • Construction (depends on the complexity of the build out): 8 – 10 weeks
  • Shipping/Pick Up: 2 – 5 business days
  • Installation: 1 week (depending on the complexity of installation)

Overall you are looking at about 5-7 months and that doesn’t include any of the time needed for discussions with the landlord about the lease or waiting on financing from your lender. Again, it is very important that you give yourself enough time to complete your project. Taking time up front and being involved through the design process will give you comfort knowing that when construction starts, you can stay focused on what you do best- eye health and fashion! (more in our Your New Office (Part 3) blog post)

Stay tuned for part two in our three-part series on Effective Space Planning!

Shelf Magic PRESS RELEASE

A Returning Trend in Eyewear Merchandising

Redmond, WA, March 2, 2017– Ennco Display introduces two new glass shelving options to satisfy a returning trend in eyewear merchandising.  These new panel shelving systems are designed to give retailers maximum flexibility to show frames “Flat” on shelving or “Elevated” on countertop displays.  The COVE was designed to allow customers the ability to showcase their merchandise with counter displays and point of purchase materials. Ennco’s Tray Elegante, Showoff, and Angler displays are perfectly suited to maximize the number of frames shown on the deep 10” shelves the COVE series provides.  The MIRAGE was designed to create a boutique look with more shelves in a tighter array which allows for the perfect spread of horizontal minimalist frame presentation. The MIRAGE series focuses more attention on a single frame by providing a shallower profile of glass and less visible hardware.

MIRAGECOVE

Jan Ennis, President of Ennco Display, notes “Store fixturing is much like clothing styles…the methods change about every seven years. Frames held by wires, pegs, rods, panels and glass shelves have all been part of the changing style of display. Shelving is back in vogue as more point of purchase and counter displays have been made available to the industry”.

The COVE and MIRAGE shelf packages can be found on Ennco’s website and purchased directly from their new dynamic online ordering site www.ennco.com.

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.

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If you would like more information about this topic, please contact

Ennco at (425)883-1650

6975 176th AVE NE, Suite 350

Redmond, Wa 98052